Industry:
Advertising
Service Provided:
Machine learning - Advertising
Problem Statement:
This Ad-tech has innovated a new medium for delivering content to users. Their technology stands to revolutionize the Ad-Tech industry. Whereas standard advertising displays one creative which will transport the user to the advertisers website, a click on the company's creative transports the user to the company's environment where more exploration is encouraged whilst sharing more relevant and targeted content to the end user.
This technology requires more advanced machine learning techniques to choose the right sequence of content to the right user.
Our algorithms provide a real time solution, built upon the latest technology in the world of AI using techniques from Deep Learning, Generative AI and advanced statistical models allowing this company to be fully optimized and individualized for each user.
Business Impact:
The real time automated decision engine that we have built based on advanced AI lies at the core of the ad delivery system and proprietary technology of the product.
Decision-Making Enhancements:
The ML component is part of the core tech being displayed to potential advertisers and investors.
Cost Savings:
by implementing an advanced data lake solution based on Iceberg open source technology we managed to create a robust petabyte scale data processing solution with a 1/10 of the cost that an equivalent SAAS solution would have.